Marketing Operations Leader
Kelli is a Senior Marketing Operations Manager at Grammarly and a Dreamforce keynote speaker, leveraging creative strategy and marketing automation expertise to drive business success. Kelli’s specialties include digital marketing, full-cycle nurturing, and technology implementation to improve alignment and maximize the impact of marketing and sales efforts.
Responsible for the ongoing execution of automated B2B marketing email campaigns and nurture programs, marketing automation QA processes, campaign/program performance reporting, and triaging internal requests.
Responsible for execution and optimization of online platforms and in-product messaging programs that drive customer acquisition, onboarding, activation, and growth. Collaborate cross-functionally with multiple departments including Client Success, Sales, UX, Product, and Data Science, to provide a world-class customer experience to our security partners.
As a Senior Success Manager I provide direction, instructions, and guidance to 4 marketing specialists. While creating an environment based on trust, open communication, creative thinking, and team effort I guide the team with a solid process and coaching to make sure department standards are met.
Responsible for leading Salesforce Marketers in key technical, design, and product discussions of various initiatives. Responsible for the development, integration, and deployment of custom marketing solutions using the Salesforce.com platform
I helped clients create their lead to revenue roadmap from the initial click to the final close through marketing strategy and technology empowerment. As a Salesforce Certified Administrator & Pardot Consultant, I work with both SMB and Enterprise clients unifying the marketing and sales processes with a hands-on approach.
Online and new media senior specialist, using my passion for innovation to incorporate new technologies into the daily activities of Union leaders and staff.
Proven track record of driving results and maximizing the efficiency of marketing campaigns through data-driven decision-making and strategic planning.