Getting Scrappy with Marketing
You’ve heard the keywords buzzing around the DIY Marketing space… Marketing Automation, Lead to Revenue, Flip the funnel, Account Based Marketing and the list goes on. You want to jump in, roll up your sleeves and get to work. So where do you start? You now have more options and tools than ever before. But it has also become much more expensive. The game has changed and even marketing agencies are struggling to keep up.
In this DIY Marketing series I’m going to go over my favorite low budget, high yield tools and/or strategies that will increase your Marketing ROI. Prepare to look like a Marketing Rockstar as you explore the following:
- Growth Hacking
- DIY Marketing
- Sales Engagement
- Marketing Automation
- ABM Tools
Real-time conversations SMB’s have with people as they interact with websites and mobile apps has changed the nature of marketing and marketing teams. The modern-day marketing team needs to combine the creative side of the discipline – using powerful narratives to tap into people’s pain points and needs – with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together, unless you can afford and challenge getting creative marketers to work alongside technical staff.
Getting Scrappy with DIY Marketing
With more than a decade’s worth of experience in online marketing, I have become an expert in the tactics needed to stay ahead of the game. In this series I will help you use the same tactics I do, to drive more traffic to your website and convert more leads at a faster rate.
Upcoming posts in this series:
- Covering the basics: What exactly is a “lead” and why generating them is so important
- Quick ways to start converting visitor to leads on your website
- How to automate the nurture process of a lead
- Tips for how to convert leads to customers