Covering the basics: What exactly is a “lead” and why generating them is so important
First things first before we get into Lead Generation Tactics. What exactly is a lead? Leads come in all shapes, sizes and segmentations. Just trying to keep up with the terminology can make your head spin. You may hear leads also mentioned as prospects, inquiries, form fills, demos, or even hot buttered and ready (you get the idea!).
Whatever the nomenclature you use, we are talking about the companies or people who are interested in your services and/or products.