Covering the basics: What exactly is a “lead” and why generating them is so important

First things first before we get into Lead Generation Tactics. What exactly is a lead? Leads come in all shapes, sizes and segmentations. Just trying to keep up with the terminology can make your head spin. You may hear leads also mentioned as prospects, inquiries, form fills, demos, or even hot buttered and ready (you get the idea!).

Whatever the nomenclature you use, we are talking about the companies or people who are interested in your services and/or products.

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Getting Scrappy with Marketing

You’ve heard the keywords buzzing around the DIY Marketing space… Marketing Automation, Lead to Revenue, Flip the funnel, Account Based Marketing and the list goes on. You want to jump in, roll up your sleeves and get to work. So where do you start? You now have more options and tools than ever before. But it has also become much more expensive. The game has changed and even marketing agencies are struggling to keep up.

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