Hiring a Pardot consultant can be a game changer for your business or organization. A qualified Pardot Consultant can provide insight and expertise that puts a powerful tool on the track to strategic success. But to get results that will radically improve your marketing automation, you need to choose the right Pardot Consultant.
You should apply the same vigorous vetting process to Pardot consultants as you do for full-time hires. If your consultant doesn’t have Marketing industry experience or a proven track record to deliver what you need, you could actually be draining vital resources and impeding your company’s growth.
Choosing the right Pardot consultant starts with matching her/his experience level with the needs of your company. You and your Pardot consultant should be on the same page about what the project entails and the skills needed so you can work toward a shared goal.